About Search Engine Management (SEM), or pay-per-click (PPC)

SEM is building, maintaining and optimizing search advertising campaigns with pay-per-click vendors such as Google AdWords, Yahoo! Search, MSN and Facebook.

What Site Can Do for You

Campaign Build & Management

• Keyword Strategy | The set of keywords and phrases used in your campaign, organized in ad groups
• AdCopy | Ad copy for each ad group (in multiples if A/B testing)
• Landing Pages | Unique landing page design and messaging for each ad group
• Campaign Build | Uploading structured campaign to search vendors
• Maintain | Manage bidding and budget, expand/edit keywords and adgroups, manage against cost per acquisition (CPA) goals

Campaign Optimize

• Test-learn | Introduce new ad copy, test multiple landing pages, target new segments and optimize for improved conversion.

To inquire about Site services, give us a call and start by telling us about your marketing objectives.

Things you should know about Search Engine Optimization, SEO, or Natural Search:

1. Natural search traffic conversion rates are often 3-4x that of paid search, or SEM.

2. Natural search optimization involves a number of tactics including:

• Listing your site in directories like Yahoo! and DMOZ
• Updating your site regularly with keyword-driven content
• Building intra-site links
• Building offsite links
• Adding search-friendly HTML code to each page, ie: meta keywords and meta descriptions
• Bringing traffic to your site through newsletters, advertising, PR, word of mouth, viral/buzz marketing, etc.

What Site Can Do for You
Typical Site SEO engagements include creating or optimizing an existing vehicle for frequently updated content such as a newsletter of blog. Services include:

Strategy

• Content Survey | A look at your current content and keyword usage
• Keyword Survey | A survey of industry keyword usage
• Competitive Survey | A survey of your immediate competitors, their traffic volume, top keywords and inbound links