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Surfing Social Media

Submitted by bt on Thu, 06/18/2009 - 12:44
surfing social mediaBack when Zuckerberg was a but a tween and Twitter was yet a twinkle in anyone’s eye, the customer of a multivariate testing SaaS vendor ran an interesting promotional test: 20% off any purchase against buy one refrigerator and get another free. To everyone’s surprise, refrigerators flew out the door. Turns out, the Joneses found out about the deal and told the Smiths who came in on it with them. Each family went home with a half price fridge.

What a testament to the power of testing, we all said. Who knew you could move such a large item with such a promotion? What we all thought we learned was that you never know what you don’t know. And you’ll never know unless you test.

The Utility of Social Media

Submitted by bt on Thu, 06/11/2009 - 12:00
oprah_facebook

Facebook's arrival as a lifestyle brand was cemented the moment Zuckerberg appeared on Oprah. Having been on Facebook for several years as an Internet marketing professional, one can't help but notice the sudden barrage of old high school friends (stay at home moms) having suddenly found me on Facebook. A noticeable shift in the FB demographic has taken place in the last six months.

Which makes the brand now part of popular culture, properly cited by Steve Rubel as the key motivation for recent advertiser interest in Facebook. Advertisers from Palm to Sprint are plugging Facebook in TV spots, aligning themselves with the social media icon that touches 200 million everyday.

'Twas the Night Before Twitter Got Montetized

Submitted by bt on Tue, 12/23/2008 - 10:22
money

So what do we think, Tweeters - would we like to get a fraction of a penny for each Tweet? According to Ad Age, it can be done in three easy steps.

Site is skeptical. Volume is the name of the game in online advertising - advertisers have to kiss a lot of toads (put forth many, many images) to find a prince (get a click), even when the audience is well targeted.

Although some Tweeters have impressive follower volume, we've yet to see numbers that would mean anything to an advertiser, most of whom need to present an ad to several hundred thousand unique visitors a month before they see any real ROI from an advertising investment. Keyword: uniques.

Sure, our Twitter followers are highly targeted, presuming they self organize into networks of shared interests, but their networks are also relatively static. We've yet to see any single member of a social network - not My Space, not Facebook - see hundreds of thousands of brand new unique visitors to their page every month.

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