SEO

Google and Business: Best Frenemies

Submitted by bt on Sun, 05/23/2010 - 08:42
agile marketing must haves.jpg
Those of us making a living in search marketing have long been aware of the pitfalls of doing business with Google which were outlined in a comprehensive look at the search behemoth in this morning's NYT: Sure, It's Big. But Is That Bad? Blatant self-interest, sudden unannounced changes in search algorithms and volatile ad rates have kept us on our toes, constantly having to keep up with whichever way the Google wind blows.

Newsletters: Too Old School?

Submitted by bt on Thu, 10/22/2009 - 11:52
newsletter.jpgNewsletters remain a tidy little marketing tool for a number of reasons. The most obvious of course is the touchpoint opportunity—a chance to hit prospects with persuasive content. And although this is a darn good reason, it’s not the only one.

Many Site clients are wary of publishing an e-newsletter because they worry that they just can’t find enough to say in order to publish something worth reading. Yes, we want our prospects and customers to engage with our content, but we also want our e-newsletter to accomplish a number of other very valuable things:

About SEO

Things you should know about Search Engine Optimization, SEO, or Natural Search:

1. Natural search traffic conversion rates are often 3-4x that of paid search, or SEM.

2. Natural search optimization involves a number of tactics including:

  • Listing your site in directories like Yahoo! and DMOZ
  • Updating your site regularly with keyword-driven content
  • Building intra-site links
  • Building offsite links
  • Adding search-friendly HTML code to each page, ie: meta keywords and meta descriptions
  • Bringing traffic to your site through newsletters, advertising, PR, word of mouth, viral/buzz marketing, etc.

What Site Can Do for You
Typical Site SEO engagements include creating or optimizing an existing vehicle for frequently updated content such as a newsletter of blog. Services include:

Strategy

  • Content Survey | A look at your current content and keyword usage
  • Keyword Survey | A survey of industry keyword usage
  • Competitive Survey | A survey of your immediate competitors, their traffic volume, top keywords and inbound links

SEO Best Practices

Submitted by bt on Fri, 10/03/2008 - 16:15

Straight-forward, easily implemented advice from ClickZ on SEO Best Practices.

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