About Search Engine Management (SEM), or pay-per-click (PPC)

SEM is building, maintaining and optimizing search advertising campaigns with pay-per-click vendors such as Google AdWords, Yahoo! Search, MSN and Facebook.

What Site Can Do for You

Campaign Build & Management

• Keyword Strategy | The set of keywords and phrases used in your campaign, organized in ad groups
• AdCopy | Ad copy for each ad group (in multiples if A/B testing)
• Landing Pages | Unique landing page design and messaging for each ad group
• Campaign Build | Uploading structured campaign to search vendors
• Maintain | Manage bidding and budget, expand/edit keywords and adgroups, manage against cost per acquisition (CPA) goals

Campaign Optimize

• Test-learn | Introduce new ad copy, test multiple landing pages, target new segments and optimize for improved conversion.

To inquire about Site services, give us a call and start by telling us about your marketing objectives.

Things you should know about Search Engine Optimization, SEO, or Natural Search:

1. Natural search traffic conversion rates are often 3-4x that of paid search, or SEM.

2. Natural search optimization involves a number of tactics including:

• Listing your site in directories like Yahoo! and DMOZ
• Updating your site regularly with keyword-driven content
• Building intra-site links
• Building offsite links
• Adding search-friendly HTML code to each page, ie: meta keywords and meta descriptions
• Bringing traffic to your site through newsletters, advertising, PR, word of mouth, viral/buzz marketing, etc.

What Site Can Do for You
Typical Site SEO engagements include creating or optimizing an existing vehicle for frequently updated content such as a newsletter of blog. Services include:

Strategy

• Content Survey | A look at your current content and keyword usage
• Keyword Survey | A survey of industry keyword usage
• Competitive Survey | A survey of your immediate competitors, their traffic volume, top keywords and inbound links

The Internet has ushered in an entirely new generation of acquisition marketing tools and technologies. Customers might now find us through searching for our brand or products on Google or Bing. They may hear of us through a forwarded email or come to us through a blog link. They might also link to us through social media sites such as Facebook, and Twitter.