In A Secret History of Consciousness, Gary Lachman (among many other very interesting musings) muses that the Internet could be the harbinger of a right brain renaissance. The decisively non-linear, highly contextualized way content is displayed and digested online, he says, moves markedly away from its hugely linear predecessor, the printed page.

Language functions such as grammar and vocabulary have long been attributed to the same hemisphere said to control linear reasoning—the left. But because the way we consume information while moving across web pages involves not just language, but visual and audio cues across many more complex spatial relationships, it’s the right hemisphere that’s getting the workout when we go online.

Speaking of right brain, I recently had the good fortune to work with an interesting social business, TeamWorks. Far outside my B2B marketing technology wheelhouse, the positioning and awareness building done for this cooperative business network was a welcome stretch for me and a rare opportunity to go full-on right brain with the production of a new video declaring for TeamWorks who they are, what they do and where they’re headed. I wrote, produced, directed and edited this 8-minute piece for an audience of potential donors and advisors—in two very full weeks—giving my right brain one mother of an exhilarating workout.

>>Check Out TeamWorks on YouTube

Last fall, it was data-driven marketing I declared as the new black when I cited a recent NYT article glamorizing what had traditionally been the realm of geeky good with numbers types (like, ahem, yours truly). Data-driven marketers, it said, are a hot new business persona that looks something like Madison Ave. meets Wall Street: Don Draper meets Gordon Gecko. At last! Those who actually enjoy manipulating spreadsheets, know the difference between a mean and a median, love to talk about outliers and statistical confidence, experimental design and hypothesis-driven adaptive strategies could come out. “Hi my name is Bonnie and I’m a dataholoic,” I could finally admit—and become fashionable!