Just wrapped an intense but very exciting project with Lithium—the release of a new survey in partnership with the CMO Council of both consumers and marketers on their use of social media. Findings analysis, a full whitepaper, an infograph and a webcast—whew! It was a full sprint all the way, but I admit that’s what I love about social media marketing. It’s a fast moving train.

The survey findings underscored what we at Lithium have always known—that consumers are social, that they want and like to interact with brands through social media and that they respond to compelling social customer experiences.